Increase Sales with These 12 Sales & Marketing Strategies

How are you going to increase sales or maintain defensible sales figures during a slow economy? The list below outlines 12 things every success-oriented business owner, sales manager, and sales person can do to certify their sales figures do not drop regardless of a weak economy.

This list is by no means inclusive, but if you only hold one of these each month (and incorporate it into your daily sales life), by the end of this year, you will have a sharp sales program in place that will help to boost your proceeds. Each week, a new object will be released that explains the next item on the list. In 12 weeks, you'll have the foundation for a solid sales and marketing plan to work through for the remainder of the year.

1. Get a plan - write your goals and how you will attain these

2. Hire an expert - internal employee, outsource or permutation?

3. Define your process - what steps are taken during every phase of your sales cycle? Who is answerable for each step?

4. Organize your data - where is data stored and how is it succeeded?

5. Define & expand your markets - who are your best consumers? Where can you find more that are similar? Could you serve a different market to grow?

6. Be different - How are you different and superior than your competition?

7. Communicate to your market - How do you let your visions know about you so they can buy something?

8. Look at your web site - would you buy from you?

9. Ask for references - It's doing a great thing multiplied by 3! (You, your customer, your customer's customer)

10. Do a better job at networking - is the Chamber of Business really the best place for you?

11. Pick up the phone and call someone - increase sales activity on a regular basis

12. Write something - online articles, blogs, newspapers, magazines, etc.

So, since this is the first week, we'll focus on #1 on the list: Get a plan. Sounds like a good notion, doesn't it?

Define your sales goals

What are your sales goals for this year, this quarter, and this week? How do you plan to reach them? Be truthful. If you are in the construction industry, you will probably not achieve 200% growth over 2008 numbers due to the extreme depression in that industry. However, regardless of what your business is, you must write down some kind of achievable overall annual goal and then map out a plan for how to make it a actuality via daily, weekly and monthly milestones. Without a plan you'll just \splash and receive some new business...or not. Your year will end up looking like a bad weekend in Vegas (think lots of lost money and very little sleep) rather than working from a well-thought-out plan.

Review your progress

Review your sales and marketing plan with someone you trust who will hold you accountable for achieving your benchmarks. This can be someone in your company, a business coach or mentor. You should talk about your plan and your results with this person on a regular basis. That way, you'll both have visions into whether or not you are on a clear path to sales success and where any adjustments should be made.

Document the Sales Process and Marketing Activity

Document everything that you do so that you can ultimately use that information to define your sales and marketing process (which happens to be Step #3).

So, what are you waiting for? Get started on your plan right now so that you can have more control over your sales success for this year!

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