13 ways to make your inbound marketing stand out
Changing leads and contacts into customers continues to be the top marketing import for many companies, according to Hub Spot research. And organizations that focus on inbound – e.g. using satisfied marketing, social media and SEO to attract customers -- (vs. outbound) marketing are more likely to be effective. Here are 13 things your business can do to make your inbound marketing efforts more effective – and convert more prospects into customers. 1. Know who your target audience is – and where they get their information “Personas should factor in demographics – gender, age, education, location – and include things like the customer’s likes and dislikes, where they shop, where they work and who they buy for (family, friends, coworkers). Once you’ve recognized and defined your ideal customer, use that buyer persona to guide your strategy, “from the keywords [you] choose, to the website capability, the blogs you write to the social media sites you use for pr...