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Showing posts from August, 2018

13 ways to make your inbound marketing stand out

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Changing leads and contacts into customers continues to be the top marketing import for many companies, according to Hub Spot research. And organizations that focus on inbound – e.g. using satisfied marketing, social media and SEO to attract customers -- (vs. outbound) marketing are more likely to be effective. Here are 13 things your business can do to make your inbound marketing efforts more effective – and convert more prospects into customers. 1. Know who your target audience is – and where they get their information “Personas should factor in demographics – gender, age, education, location – and include things like the customer’s likes and dislikes, where they shop, where they work and who they buy for (family, friends, coworkers). Once you’ve recognized and defined your ideal customer, use that buyer persona to guide your strategy, “from the keywords [you] choose, to the website capability, the blogs you write to the social media sites you use for pr...

5 Explosive Strategies To Maximize Your Follow Up Results

To achieve a strong pipeline has to be the # 1 goal of every sales person; this is vigorous for you and your company to endure in the long term. Today, I'll talk to you about how to maximize your follow-up activity to create a solid pipeline and to shock up your sales. Have A Purpose Always have a purpose, you must have perfect goals before starting to make phone calls, you have to know precisely what goals you want to achieve: How many phone calls do you need to get a quotation? How many daily quotes do you need to get a sale? How many sales do you need to get this month / quarter / year? Having goals will encourage you during your follow up activity. Work On Your Tone Of Voice Your tone of voice is one of the most significant factors when it comes to telephone exchanges. Make sure you have a pleasant tone of voice. Research shows that 38% of your communication is made up from your tone of voice and 7% from the actual words spoken. If neces...

Price Your Way To Profits

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Pricing your products and services is a critical element of a well-conceived marketing plan and suitable pricing is essential to the growth of a successful business scheme. The rapidly increasing field of behavioral economics reveals why certain pricing plans work and how you can incorporate some of them into your pricing strategy. Have an anchor baby Your "anchor baby" can result in a positive outcome for sales and billable hours. A cognitive bias called anchoring can cause us to identify the price of an item as reasonable when it is viewed after we've seen a higher-priced version of a similar item. In other words, a $2000 item may be perceived as a relative inexpensive after one has seen a similar version priced at $5000 and a outlook could be moved to envision him/her purchasing that $2000 item. Placing premium-priced products and services in proximity to similar, lower-priced, offerings that you hope to sell can possibly lead prospective clients to...